Digital Marketing Analytics

 

Digital Marketing Analytics

The Data Behind Digital

Author Name: Anushka, Swati Singh | Format: Paperback | Genre : Educational & Professional | Other Details

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In today’s data-driven world, successful digital marketing is built not on guesswork, but on insight. Digital Marketing Analytics: The Data Behind Digital equips students, educators, and professionals with the foundational tools and analytical techniques essential to thrive in modern marketing environments.

This textbook offers a comprehensive yet accessible introduction to digital marketing analytics. From understanding key performance metrics to leveraging tools like Google Analytics, social media insights, and customer journey mapping, this book bridges the gap between marketing theory and real-world data application. Core concepts such as customer segmentation, campaign tracking, A/B testing, and ROI measurement are explained with clarity, supported by real examples and practical case studies.

Whether you’re new to the field or looking to sharpen your analytical edge, this book is your essential guide to making smarter, data-informed marketing decisions in the digital age.

Author's:

Anushka is a dedicated researcher and educator with a passion for commerce and business ethics. A Junior Research Fellow at Sam Higginbottom Institute of Agriculture, Technology & Sciences, she has contributed extensively to academic discourse through published research and conference presentations. Holding a Master's in Commerce from the University of Allahabad, where she earned the prestigious Student of the Year award, Anushka has demonstrated excellence in both scholarship and leadership.

Her research delves into the intricate dynamics of emotional regulation in corporate environments and organizational change in Indian PSUs. With a strong foundation in teaching, she has shaped minds across various institutions, serving as an Assistant Professor and Research Scholar. Beyond academia, she finds joy in sketching, singing, and crafting, bringing creativity into every aspect of life.

Swati Singh is currently serving as an Assistant Professor in the Information Technology Department at Vardhaman College of Engineering, Hyderabad. With a strong foundation in both academia and industry, she brings a blend of practical and theoretical expertise to her role. Prior to joining academia, she gained valuable industry experience working as a Software Engineer, specializing in Microsoft technologies, where she contributed to the development of enterprise-level software solutions. Swati holds an M.Tech degree in Computer Science and Technology from the Central University of Punjab (CUP), Bathinda, where she developed a keen interest in emerging technologies and research. Passionate about knowledge sharing and continuous learning, she actively contributes as a blogger on research.vastudy.com.